top of page
  • Writer's picturePrachetan Potdar

"FOGG Chal Raha Hain": A Successful Advertising Story -Dr Prachetan Potadar

Have you ever wondered whether the "Fogg Chal Raha Hain" campaign was solely focused on providing a moment of amusement or rather emphasizing the lingering scent and the absence of obnoxious gas? Crafting humour is no easy feat, but convincing consumers to invest in your product after investing heavily in an advertising campaign is an even greater challenge. Despite these obstacles, FOGG was able to successfully connect with its intended audience remarkably. So, come join a journey to explore the captivating realm of the "Fogg Chal Raha Hain" campaign!

Fogg Deodorants is a popular brand in the Indian market that has gained a lot of traction in recent years. The brand's success can be attributed to its innovative marketing strategies and ability to connect with its target audience. One of the most successful campaigns launched by Fogg Deodorants is "Fogg Chal Raha Hai."

The "Fogg Chal Raha Hai" campaign was launched in 2014, and it became an instant hit among Indian consumers. The campaign's success can be attributed to several factors, including its catchy slogan, effective communication, and celebrity endorsement.

The "Fogg Chal Raha Hai" campaign was a game-changer in the Indian deodorant market, and its success can be attributed to several advertising strategies that were used to create a strong brand identity and connect with the target audience. One of the primary reasons behind the campaign's success was its catchy slogan. The campaign's tagline "Fogg Chal Raha Hai" was simple, memorable, and easy to recall, which helped in building a strong recall value and increasing brand visibility among the masses.

In addition to its catchy slogan, the "Fogg Chal Raha Hai" campaign was successful because of its effective communication strategy. The brand communicated its unique value proposition to the target audience, positioning itself as a long-lasting, high-quality, and affordable product that offers better value for money than other brands in the market. This clear and concise communication strategy resonated well with the consumers and helped the brand to stand out in a crowded market.

Another key factor that contributed to the success of the "Fogg Chal Raha Hai" campaign was its celebrity endorsement. The campaign featured popular Bollywood actor Saif Ali Khan as the brand ambassador, which helped to increase the brand's visibility and appeal among its target audience. Saif Ali Khan's association with the brand helped to create a strong emotional connection with the consumers and increased the brand's credibility.

Moreover, the "Fogg Chal Raha Hai" campaign's multi-channel marketing approach was also a key contributing factor to its success. The campaign was launched across various media channels, including television, print, outdoor, and digital, which helped to reach a wider audience and create a strong brand presence across different touchpoints.

The "Fogg Chal Raha Hai" campaign's success can be measured by its impact on the brand's sales. The campaign helped to increase the brand's market share and revenue significantly. The brand's sales grew by 27% in the year following the campaign's launch, and it became the second-largest player in the Indian deodorant market.

In conclusion, the "Fogg Chal Raha Hai" campaign was successful because it was able to connect with the consumers at a deeper level and effectively communicate the brand's unique value proposition. The campaign's catchy slogan, effective communication, celebrity endorsement, and multi-channel marketing contributed to its success. The campaign's impact on the brand's sales and revenue is a testament to its success and has set a benchmark for successful advertising strategies in the Indian deodorant market.

If you want to learn more about the "Fogg Chal Raha Hai" campaign, you can check out the following links:

About the " Pen, Paper, Prachetan":

This is an introductory website by Dr Prachetan Potadar, a highly skilled creative professional who is renowned for delivering engaging and impactful solutions across all mediums of brand identity. From print to digital and film, Dr Prachetan is a masterful conduit between brands and their intended audiences.

With a dynamic range of specialities within digital media, consumer behaviour, brand awareness, Ad Film Making, Creative Direction, and Story Writing, Dr Prachetan's vast competencies make them a highly sought-after resource for businesses looking to make a powerful impact in advertising and branding sector.

What's even more awe-inspiring is Dr Prachetan's innate ability to effortlessly discern consumer behaviour and craft content that seamlessly resonates with target audiences. They have an unparalleled versatility and aptitude for staying current with the ever-changing advertising and branding landscape.

Want to learn more about Dr Prachetan's work and connect with them? Check out their social media profiles below:

Personal Website:


Rated 0 out of 5 stars.
No ratings yet

Add a rating
Post: Blog2_Post
bottom of page